Nature is unruly; mutinous and uncompromising. For its ninth season, futuristic latex brand HANGER turns toward the mountains – toward a physical and spiritual high, exploring the essence of Shinrin-yoku, or forest bathing.
Commissioned by 4:3, the video companion to the collection resists human-centric notions of apocalypse, taking the viewer on a journey beginning in water, travelling up mountains and into the forest. The forest occupies a mythical space in the human imagination, through which HANGER enters a new temporality of out-of-body sensations and pure high – of “High Altitudes”.
HANGER continues to explore materials of desire – from the eroticism of latex to the psychedelic associations of hemp, a new core fabric for the label – whilst repurposing materials traditionally marginalized within the high-fashion paradigm, such as Tyvek. Tyvek is traditionally used as protective apparel for industrial workers; it is now re-contextualized, allowing the label to create clean forms with crackled graphics.
Transformational styles offer multi-purpose use, furthering HANGER’s commitment to sustainability – a cape is also a sleeping bag; a poncho is also a tent and a backpack. The hand-dyed marijuana leaf motif features across latex pieces as the label rejects the white-washing agenda that defines much of the current adoption of the plant. With ingenuity and experimentation, designer Claire Yurika Davis catalogs a dynamic vision for the future.
The video premiered earlier in the year as a multi-platform, multidisciplinary event at 180 The Strand for London Fashion Week in collaboration with 4:3.
Credits:
Director - Coral Brown @coralamy
Commissioner - Amar Ediriwira @amarediriwira for 4:3
Producer - Karan Chhatwal @karan__chhatwal
Cinematography - Bruno Downey @brunofski_ & Daniel West @dandweazy
Drone Photography - Stem Studios @stem.studios
Location Sound - @MissingWolfMusic
Hair Styling - Yann Turchi @yann_turchi
Make Up - Portia Ferrari @portiaferrari
Styling - PC Williams @pc_williams
Editor & Colourist - Robin Reeder @raabbit
Editor - Lorna Searl @lornasearl @trimediting
Animations - Chloe Karayiannis @3d.gd
Soundtrack - Shy One @shyclart